The media buying platform for college sports.
Buy, measure, and scale athlete-led ads across a premium network of college creators on Instagram, TikTok, and YouTube.
15,264 athletes with 32,000,777 followers, and counting.
Trusted by
Athlete-led campaigns drive results.
Scaling them manually doesn't.
higher engagement from college athletes vs. macro-influencers
of Gen Z trust influencer recommendations over traditional ads
ROI from creator marketing vs. traditional sponsorship
Social media is now the world's largest advertising channel. Creator marketing delivers results that traditional ads can't match.
But brands struggle to launch quickly, measure effectively, and scale across platforms.
Launchpoint changes that.
Launch campaigns in minutes
Skip athlete outreach, management, and negotiations. Automatically engage the most relevant athletes with performance based compensation.
Run large campaigns with ease
Automatically gift products, screen videos for brand safety, monitor for fraud, and track performance from impression to conversion.
Scale the winners
Boost the best content directly from the creator's account with paid media (15% ROAS lift vs traditional social ads).
Sold out in 3 days at Walmart
C4 Energy partnered with us to go viral in Ohio and Michigan. We drove a 10% sales lift over the next quarter.
Native posts that made sales
New Era leveraged the Launchpoint Shopify integration to send products that creators posted in-feed to their followers with a discount code.
Product seeding that actually works.
No wasted inventory.
Send products to creators who will actually post. Our Shopify integration handles fulfillment automatically while our trust system protects your inventory.
Shopify integration
Connect your store and we handle the rest. Orders are created and fulfilled automatically.
Creator trust scores
Only send to creators who deliver. Our trust system tracks completion rates across campaigns.
Multi-product selection
Let creators choose from multiple products. Avoid stock issues and get more authentic content.
Boost what's already working.
Skip the guesswork.
Find your top-performing creator videos, put paid spend behind them from the creator's own account, and get better ROAS than traditional social ads.
One click to boost from the creator's account.
Spark codes let you run paid media directly from creator accounts. Audiences see a real person, not a brand ad — and it performs better.
ROAS lift vs. traditional brand social ads
Videos are ranked by engagement and conversions so you always know which content to scale.
Pull spark codes automatically and launch paid spend directly from the creator's account.
No hidden costs or markups. Pay a flat rate for boosting — the rest goes directly to ad spend.
Why college athletes?
Because trust can't be manufactured.
Fans follow athletes through seasons, transfers, and careers. That loyalty transfers to the brands they endorse.
500K+ NCAA athletes eligible. Authentic content at a fraction of the cost of traditional influencers.
Target specific markets with regional programs or go broad with D1 athletes.
Higher engagement vs. traditional influencers
NCAA athletes eligible for NIL partnerships
Real views from real people.
Every single one verified.
Fake engagement is the silent budget killer in creator marketing. Our fraud prevention stack catches bots, view farms, and inflated metrics before you pay for them.
What our fraud stack catches
Most platforms report raw numbers. We strip out the noise so you only pay for real human engagement.
View botting
Automated viewers and click farms get flagged and removed in real time.
Inflated audiences
Audience quality checks flag creators with purchased followers or suspicious growth.
Geo mismatches
Location checks ensure engagement comes from your target markets, not click farms abroad.
Rank where people actually search.
Not just where they browse.
People search TikTok, Instagram, and YouTube before they buy. Those results are driven by creator videos, not brand ads.
Americans have used TikTok as a search engine
of users use Instagram as a search tool, similar to Google
YouTube is the most cited domain in Google AI Overviews
What's happening
If your brand isn't in creator content, you don't show up.
Social search is replacing Google for product discovery. Your customers find recommendations through creator videos—not your website or ads.
Athletes provide a powerful source of credibility for the algorithm. Brands without their endorsements are invisible in the places that matter most.
How Launchpoint moves you up
Launchpoint gives you the tools to track, optimize, and measure your brand's visibility in creator-led search.
Search rank tracking
See where your brand ranks for key search terms across platforms.
Search-optimized briefs
Creator briefs include keywords and hooks designed to rank.
Tools that power your campaigns
Cross-Platform Analytics
Track engagement, views, and conversions across all platforms.
Shopify Gifting
Automatically send products to creators through our Shopify integration.
Tax Compliance
Automatic 1099s and tax docs for all creator payments.
Niche & Geo Targeting
Filter by location, sport, follower count, and more.
Paid Boosting
One-click access spark codes to boost winning organic creatives.
Content Screening
AI reviews content for brand safety.
Fraud Detection
Identify fake engagement and bots before partnering.
Link In Bio Tools
Drive users to a storefronts, apps, or streaming services with custom codes.
Why choose Launchpoint?
Other Agencies
- Long lead times
- Delayed reporting
- Manual labor managing orders and codes
- Expensive engagement fees
- Manual content approvals
- Viewbotting and fake engagement
- More negotiation for post boosting
- Extremely fast turnarounds
- Real-time performance tracking
- Shopify integration
- On demand budgets
- Automatically screened content
- Direct platform integrations combat fraud
- Easily pull spark codes from winning posts
The process
Add your campaign
Promote physical products, music, apps, or anything else.
Review & Approve
Launchpoint screens out bad content and sends the best for your approval
Track & Boost
Watch views roll in real time and boost the best performing posts
This campaign was a game-changer... it wasn't just about social impressions; it was about creating real-world hype and turning it into action. Launchpoint made that happen
Nick Morgan • C4 Energy
Ready to drive real results?
Let Launchpoint build an authentic, data-driven campaign for your brand.