The media buying platform for college sports.
Buy, measure, and scale athlete-led ads across a premium network of college creators on Instagram, TikTok, and YouTube.
Trusted by
Athlete-led campaigns drive results.
Scaling them manually doesn't.
higher engagement from college athletes vs. macro-influencers
of Gen Z trust influencer recommendations over traditional ads
ROI from creator marketing vs. traditional sponsorship
Social media is now the world's largest advertising channel. Creator marketing delivers results that traditional ads can't match.
But brands struggle to launch quickly, measure effectively, and scale across platforms.
Launchpoint changes that.
Launch campaigns in minutes
Skip athlete outreach, management, and negotiations. Automatically engage the most relevant athletes with performance based compensation.
Run large campaigns with ease
Automatically gift products, screen videos for brand safety, monitor for fraud, and track performance from impression to conversion.
Scale the winners
Boost the best content directly from the creator's account with paid media (15% ROAS lift vs traditional social ads).
Rank where people actually search.
Not just where they browse.
People search TikTok, Instagram, and YouTube before they buy. Those results are driven by creator videos, not brand ads.
Americans have used TikTok as a search engine
of users use Instagram as a search tool, similar to Google
YouTube is the most cited domain in Google AI Overviews
What's happening
If your brand isn't in creator content, you don't show up.
Social search is replacing Google for product discovery. Your customers find recommendations through creator videos—not your website or ads.
Brands without creator content are invisible in the places that matter most.
Why this matters now
Creator content trains the AI that answers buying questions.
AI chatbots pull from social content to answer questions like "What's the best pre-workout?" or "What running shoes should I buy?"
Brands without creator content get written out of those answers.
What energy drink should I get?
Based on creator reviews, here are the top picks:
Sources: TikTok, Instagram, YouTube creator content
How Launchpoint moves you up
Launchpoint gives you the tools to track, optimize, and measure your brand's visibility in creator-led search.
Search rank tracking
See where your brand ranks for key search terms across platforms.
Search-optimized briefs
Creator briefs include keywords and hooks designed to rank.
Sold out in 3 days at Walmart
C4 Energy partnered with us to go viral in Ohio and Michigan. We drove a 10% sales lift over the next quarter.
Native posts that made sales
New Era leveraged the Launchpoint Shopify integration to send products that creators posted in-feed to their followers with a discount code.
Tools that power your campaigns
Cross-Platform Analytics
Track engagement, views, and conversions across all platforms.
Shopify Gifting
Automatically send products to creators through our Shopify integration.
Tax Compliance
Automatic 1099s and tax docs for all creator payments.
Niche & Geo Targeting
Filter by location, sport, follower count, and more.
Paid Boosting
One-click access spark codes to boost winning organic creatives.
Content Screening
AI reviews content for brand safety.
Fraud Detection
Identify fake engagement and bots before partnering.
Link In Bio Tools
Drive users to a storefronts, apps, or streaming services with custom codes.
Why choose Launchpoint?
Other Agencies
- Long lead times
- Delayed reporting
- Manual labor managing orders and codes
- Expensive engagement fees
- Manual content approvals
- Viewbotting and fake engagement
- More negotiation for post boosting
- Extremely fast turnarounds
- Real-time performance tracking
- Shopify integration
- On demand budgets
- Automatically screened content
- Direct platform integrations combat fraud
- Easily pull spark codes from winning posts
The process
Add your campaign
Promote physical products, music, apps, or anything else.
Review & Approve
Launchpoint screens out bad content and sends the best for your approval
Track & Boost
Watch views roll in real time and boost the best performing posts
This campaign was a game-changer... it wasn't just about social impressions; it was about creating real-world hype and turning it into action. Launchpoint made that happen
Nick Morgan • C4 Energy
Ready to drive real results?
Let Launchpoint build an authentic, data-driven campaign for your brand.